The Compensatory Consumer Behavior Model : How Self-Discrepancies Drive Consumer Behavior
Year of publication: |
2016
|
---|---|
Authors: | Mandel, Naomi |
Other Persons: | Rucker, Derek (contributor) ; Levav, Jonathan (contributor) ; Galinsky, Adam D. (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (49 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 31, 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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