THE COMPETITIVENESS THROUGH COMMUNICATION: CASE STUDY: THE EUROPEAN CULTURAL CAPITALS

Competitiveness is usually linked to lowest price, higher profit. In postmodern economies, where “experiences” are produced and dealt the price is only on element, not the most important. The case study “European Cultural Capitals” is made on Sibiu 2007 experience: Sibiu, as a community, as a town have had to prove a better competitiveness when it has applied to have the honor and its competitiveness is measured by specific indicators in comparing with former European Cultural Capitals. The paper analyze some indicators that can measure the competitiveness in such a field.

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Year of publication:	2007
Authors:	Rotariu, Ilie
Published in:	Studies in Business and Economics. - Facultatea de Ştiinţe Economice. - Vol. 2.2007, 2, p. 65-73
Publisher:	Facultatea de Ştiinţe Economice
Subject:	competitiveness \| communication \| european cultural capital

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10004979363