The complete customer journey: avoiding technology and business barriers to measure the total value of media
Christopher Skinner
| Year of publication: |
2010
|
|---|---|
| Authors: | Skinner, Christopher |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 11.2010, 4, p. 223-226
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003996963