The complete customer journey: avoiding technology and business barriers to measure the total value of media
Christopher Skinner
| Year of publication: |
2010
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|---|---|
| Authors: | Skinner, Christopher |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338X. - Vol. 11.2010, 4, p. 223-226
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009896447