The complex relationship between customer satisfaction and loyalty for automobiles
Seigyoung Auh ; Michael D. Johnson
| Year of publication: |
1997
|
|---|---|
| Authors: | Auh, Seigyoung |
| Other Persons: | Johnson, Michael D. (contributor) |
| Published in: |
Customer retention in the automotive industry : quality, satisfaction and loyalty. - Wiesbaden : Gabler, ISBN 3-409-12237-0. - 1997, p. 141-166
|
| Subject: | Kfz-Markt | Automotive market | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Schätzung | Estimation | Theorie | Theory | USA | United States | 1994-1996 |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299162