The complexity of context : a service ecosystems approach for international marketing
Melissa Archpru Akaka, Stephen L. Vargo, and Robert F. Lusch
| Year of publication: |
2013
|
|---|---|
| Authors: | Akaka, Melissa Archpru ; Vargo, Stephen L. ; Lusch, Robert F. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 4, p. 1-20
|
| Subject: | service-dominant logic | service ecosystems | value cocreation | marketing theory | institutions | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Betriebliche Wertschöpfung | Value creation | Internationales Marketing | International marketing | Dienstleistung | Services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233213