The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Nadine Hennigs, Klaus-Peter Wiedmann, Christiane Klarmann and Stefan Behrens ((Institute of Marketing and Management, Leibniz University of Hannover, Hannover, Germany)
| Year of publication: |
2015
|
|---|---|
| Authors: | Hennings, Nadine ; Wiedmann, Klaus-Peter ; Klarmann, Christiane ; Behrens, Stefan |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 10/11, p. 922-939
|
| Subject: | Luxury consumption | Customer perceived value | Luxury brand management | Luxury value chain | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Markenführung | Brand management | Wahrnehmung | Perception | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-07-2014-0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011505887