The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Judy Ma, Dongling Huang, Yu Wang
| Year of publication: |
2021
|
|---|---|
| Authors: | Ma, Judy ; Huang, Dongling ; Wang, Yu |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 1, p. 54-83
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| Subject: | online consumer reviews | weather | mood-as-information | memory | direct marketing | empirical research | experimental research | Konsumentenverhalten | Consumer behaviour | Wetter | Weather | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Experiment | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2021.112788 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512690