The consequences of showrooming behaviour on customer satisfaction and loyalty
Jose Marcos Carvalho de Mesquita, Hyunju Shin, João Paulo Longuinho and Luiz Rodrigo Cunha Moura
| Year of publication: |
2024
|
|---|---|
| Authors: | Mesquita, José Marcos Carvalho de ; Shin, Hyunju ; Longuinho, João Paulo ; Moura, Luiz Rodrigo Cunha |
| Subject: | Loyalty | Offline retail | Online retail | Satisfaction | Showrooming | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2024-0024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158277