The consideration factors of adopting location-based advertising push platform
Heng-Li Yang, Shiang-Lin Lin
| Year of publication: |
2023
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|---|---|
| Authors: | Yang, Heng-Li ; Lin, Shiang-Lin |
| Published in: |
International journal of information systems and change management : IJISCM. - Olney, Bucks : Inderscience Enterprises, ISSN 1479-313X, ZDB-ID 2232952-3. - Vol. 13.2023, 3, p. 209-233
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| Subject: | local-based advertising | advertising effectiveness | IT adoption | fuzzy analytic hierarchy process | FAHP | decision making trial and evaluation laboratory | Werbung | Advertising | AHP-Verfahren | AHP approach | Fuzzy-Set-Theorie | Fuzzy sets | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJISCM.2023.133358 [DOI] 10.1504/IJISCM.2023.10056605 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443571