The Consumer Culture Theory (CCT) research tradition and digital marketing
Paolo Franco
| Year of publication: |
2022
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|---|---|
| Authors: | Franco, Paolo |
| Published in: |
The SAGE handbook of digital marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4379-1. - 2022, p. 118-135
|
| Subject: | Consumer Culture Theory | Online-Marketing | Internet marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367074