The contingent value of marketing and social networking capabilities in firm performance
| Year of publication: |
2013
|
|---|---|
| Authors: | Heirati, Nima ; O'Cass, Aron ; Ngo, Liem Viet |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 1 (1.2.), p. 82-98
|