The Contribution of Direct Mail Advertising to Average Weekly Unit Sales
| Year of publication: |
2003
|
|---|---|
| Authors: | STAFFORD, MARLA ROYNE ; LIPPOLD, ERIC M. ; SHERRON, C. TODD |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 02, p. 173-179
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |