The contributions of advertising testing to the development of effective international advertising: The KitKat case study
|Year of publication:||
|Authors:||Davison, J.Andrew ; Grab, Erik|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 21.1993, 1, p. 15-24
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