The contributions of advertising testing to the development of effective international advertising: The KitKat case study
|Year of publication:||
|Authors:||Davison, J.Andrew ; Grab, Erik|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 21.1993, 1, p. 15-24
Saved in bookmark lists
Similar items by subject
Find similar items by using search terms and synonyms from our Thesaurus for Economics (STW).