The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Adriana V. Madzharov, Lauren G. Block, & Maureen Morrin
| Year of publication: |
2015
|
|---|---|
| Authors: | Madzharov, Adriana V. ; Block, Lauren G. ; Morrin, Maureen |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 1, p. 83-96
|
| Subject: | scent | store atmospherics | luxury consumption | consumer choice | Konsumentenverhalten | Consumer behaviour | Aromastoff | Flavour | Ladengestaltung | Store design | Luxusgüter | Luxury goods |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502719