The coopetition between an online retailer and its franchise offline store : the effect of loyal consumers
Dan Wu, Guofang Nan, Dahui Li, Minqiang Li
| Year of publication: |
2025
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|---|---|
| Authors: | Wu, Dan ; Nan, Guofang ; Li, Dahui ; Li, Minqiang |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 26.2025, 1, p. 1-17
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| Subject: | Chain store | Coopetition | Loyal consumers | Offline store | Online retailer | Wholesale model | Einzelhandel | Retail trade | Online-Handel | Online retailing | Koopetition | Konsumentenverhalten | Consumer behaviour | Franchising | Handelskette | Retail chain | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-023-00395-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015330831