The corporate honesty effect and its boundary conditions : B2B firms' communications on withdrawal from Russia
| Year of publication: |
2025
|
|---|---|
| Authors: | Kadirov, Djavlonbek ; Bardakcı, Ahmet ; Kodirov, Davronbek ; Aliev, Abdulaziz ; Ergashxodjaeva, Shaxnoza ; Khakimov, Ziyodulla |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 32.2025, 1, p. 75-93
|
| Subject: | corporate communication | corporate honesty | Divestment | market exit | market exposure | Ukraine war | withdrawal | Russland | Russia | Öffentlichkeitsarbeit | Public relations | Ukraine | Marktaustritt | Market exit |
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