The corporate reputation of multinational corporations : an analysis of consumers’ perceptions of corporate reputation and its effects across nations
Cathrin Huber ; with a foreword by Professor Dr. Prof. h.c. Bernhard Swoboda
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Huber, Cathrin |
| Other Persons: | Swoboda, Bernhard (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Multinationales Unternehmen | Transnational corporation | Öffentlichkeitsarbeit | Public relations | Imagepflege |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 181 Seiten Illustrationen 21.0 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Trier University, 2017 |
| ISBN: | 3-658-19763-3 ; 978-3-658-19763-6 ; 978-3-658-19764-3 |
| Other identifiers: | 10.1007/978-3-658-19764-3 [DOI] |
| Classification: | Öffentlichkeit ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730879