The cost of free : the effects of "wait-for-free" pricing schemes on the monetization of serialized digital content
Angela Aerry Choi, Ki-Eun Rhee, Chamna Yoon, Wonseok Oh
| Year of publication: |
2023
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|---|---|
| Authors: | Choi, Angela Aerry ; Rhee, Ki-eun ; Yoon, Chamna ; Oh, Wonseok |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 3, p. 1073-1100
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| Subject: | WFF pricing | habit formation | economic modeling | digital content | price design | econometric analyses | Digitale Güter | Digital goods | Preismanagement | Pricing strategy | Theorie | Theory | Preis | Price | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/17196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422574