The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
David Cook, Rui Biscaia, Karolos Papadas, Lyndon Simkin and Libby Carter
| Year of publication: |
2023
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|---|---|
| Authors: | Cook, David ; Biscaia, Rui ; Papadas, Karolos ; Simkin, Lyndon ; Carter, Libby |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 3, p. 811-832
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| Subject: | major sport events | sponsorship | actor engagement | Creation of shared value | service ecosystems | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Event-Marketing | Event marketing | Großveranstaltung | Big event | Betriebliche Wertschöpfung | Value creation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2021.1931394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283555