The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Year of publication: |
2023
|
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Authors: | Cook, David ; Biscaia, Rui ; Papadas, Karolos ; Simkin, Lyndon ; Carter, Libby |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 3, p. 811-832
|
Subject: | major sport events | sponsorship | actor engagement | Creation of shared value | service ecosystems | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Sport | Sports | Sportmarketing | Sports marketing | Betriebliche Wertschöpfung | Value creation |
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