The CRM process and the banking industry : insights from the marketing literature
Year of publication: |
2008
|
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Authors: | Mantrala, Murali K. ; Krafft, Manfred ; Dong, Beibei ; Raman, Kalyan |
Published in: |
Advances in banking technology and management : impacts of ICT and CRM. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 1-59904-675-X. - 2008, p. 159-185
|
Subject: | Bank | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing |
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