The cumulative effect of satisfaction with discrete transactions on share of wallet
Year of publication: |
2014
|
---|---|
Authors: | L. Keiningham, Timothy ; Aksoy, Lerzan ; C. Malthouse, Edward ; Lariviere, Bart ; Buoye, Alexander |
Published in: |
Journal of Service Management. - Emerald Group Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 25.2014, 3, p. 310-333
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Satisfaction | Longitudinal data | Loyalty | Consumer behavior | Share of wallet | Service encounters |
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