The current controversy about market segmentation : should your market be segmented and, if so, how?
A. P. van der Reis
| Year of publication: |
1969
|
|---|---|
| Authors: | Reis, A. P. van der |
| Published in: |
News bulletin / Bureau of Market Research, University of South Africa. - Pretoria : [Verlag nicht ermittelbar], ZDB-ID 852641-2. - Vol. 35.1969, p. 3-20
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002680935