The current trends and future direction of digital and relationship marketing : a business perspective
Tuyet-Mai Nguyen, Dung Le, Sara Quach, Park Thaichon and Vanessa Ratten
| Year of publication: |
2021
|
|---|---|
| Authors: | Nguyen, Mai ; Le Dung ; Quach, Sara ; Ratten, Vanessa |
| Published in: |
Developing digital marketing : relationship perspectives. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-349-9. - 2021, p. 191-200
|
| Subject: | Digital marketing | relationship marketing | online relationship marketing | technology | digital technologies | online | business practice | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Social Web | Social web | Online-Handel | Online retailing | Informationstechnik | Information technology | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-348-220211011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586502