The customer as enabler of value (co)-creation in the solution business
Jan Petri, Frank Jacob (ESCP Europe Business School Berlin, Berlin, Germany)
| Year of publication: |
July 2016
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| Authors: | Petri, Jan ; Jacob, Frank |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 63-72
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| Subject: | Value co-creation | Solution business | B2B | KIBS | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.03.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011531230