The customer centred strategy : thinking strategically about your customers
Mark Jenkins
| Year of publication: |
1997
|
|---|---|
| Authors: | Jenkins, Mark |
| Publisher: |
London [u.a.] : Pitman |
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 206 S graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-273-63004-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000626629