The customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers
Julian Birkinshaw and Siri Terjesen
| Year of publication: |
2003
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|---|---|
| Authors: | Birkinshaw, Julian ; Terjesen, Siri |
| Published in: |
The future of the multinational company. - Chichester [u.a.] : Wiley, ISBN 0-470-85065-5. - 2003, p. 115-127
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Welt | World | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001776327