Type of publication: Article
Notes:
Birkinshaw, Julian & Terjesen, Siri A. (2003) The customer-focused multinational : revisiting the Stopford & Wells model in an era of global customers. In Birkinshaw, Julian, Ghoshal, Sumantra, Markides, Constantinos, Stopford, John, & Yip, George (Eds.) The Future of the Multinational Company. John Wiley & Sons, Chichester, pp. 115-127.
QUT Business School
Source:
BASE