The Customer Is King. Enthroned or In Exile? An Analysis of the Level of Customer Focus in Leading Management Accounting Textbooks
Year of publication: |
2009
|
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Authors: | Bates, Ken ; Whittington, Mark |
Published in: |
Accounting Education. - Taylor & Francis Journals, ISSN 0963-9284. - Vol. 18.2009, 3, p. 291-317
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Publisher: |
Taylor & Francis Journals |
Subject: | Management accounting | customer profitability analysis | customer lifetime value | customer concept | customer-focused |
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