The customer journey when purchasing a new mobile phone : testing a dual mediation model
Jengchung Victor Chen, Phyo Linn Nicholas Kyaw and William H. Ross
| Year of publication: |
2008
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|---|---|
| Authors: | Chen, Jengchung Victor ; Kyaw, Phyo Linn Nicholas ; Ross, William H. |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 10.2008/09, 2, p. 116-132
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| Subject: | Mobiltelefon | Mobile phone | Werbung | Advertising | Kauf | Purchase | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784105