The customer relationship management process
Douglas M. Lambert
| Year of publication: |
2008
|
|---|---|
| Authors: | Lambert, Douglas M. |
| Published in: |
Supply chain management : processes, partnerships, performance. - Sarasota, Fla. : Supply Chain Management Institute, ISBN 978-0-9759949-3-1. - 2008, p. 25-52
|
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Lieferkette | Supply chain | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859333