The customer retail app experience : implications for customer loyalty
Sebastian Molinillo, Rocío Aguilar-Illescas, Rafael Anaya-Sánchez, Elena Carvajal-Trujillo
| Year of publication: |
2022
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|---|---|
| Authors: | Molinillo, Sebastian ; Aguilar-Illescas, Rocío ; Anaya-Sánchez, Rafael ; Carvajal-Trujillo, Elena |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-10
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| Subject: | Customer experience | Customer loyalty | Mobile app | Mobile retailing | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169647