The customer retail app experience : implications for customer loyalty
Year of publication: |
2022
|
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Authors: | Molinillo, Sebastian ; Aguilar-Illescas, Rocío ; Anaya-Sánchez, Rafael ; Carvajal-Trujillo, Elena |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-10
|
Subject: | Customer experience | Customer loyalty | Mobile app | Mobile retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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