The customer success community : an exploration of nonfirm epistemic communities and their influence on a new sales practice
Roberto Madruga, Bryson Hilton, Hyeyoon Jung, Bryan Hochstein, and Edison Renato Silva
| Year of publication: |
2024
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|---|---|
| Authors: | Madruga, Roberto ; Hilton, Bryson ; Jung, Hyeyoon ; Hochstein, Bryan W. ; Silva, Edison Renato |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 1, p. 33-51
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| Subject: | customer success management | sales operations | epistemic communities | uncertainty avoidance | global marketing strategy | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231222417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631113