The customer trust and customer commitment of e-customer relationship management : study at Jordan of mobile phone services
Bilal Ali Yaseen Al-nassar
| Year of publication: |
2015
|
|---|---|
| Authors: | Al-nassar, Bilal Ali Yaseen |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 1, p. 33-55
|
| Subject: | e-CRM performance | e-customer relationship management | TAM | technology acceptance model | customer commitment | customer trust | customer loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption | Jordanien | Jordan | Electronic Commerce | E-commerce | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575147