The customisation framework for roadmapping product-service integration
Youngjung Geum; Sungjoo Lee; Daekook Kang; Yongtae Park
| Year of publication: |
2011
|
|---|---|
| Authors: | Geum, Youngjung ; Lee, Sungjoo ; Kang, Daekook ; Park, Yongtae |
| Subject: | Leistungsbündel | Bundling strategy | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management | Prozessmanagement | Business process management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-011-0111-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535238