The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Sachin Kumar Raut, Sudhir Rana, Sakshi Kathuria and Ilan Alon
| Year of publication: |
2023
|
|---|---|
| Authors: | Raut, Sachin Kumar ; Rana, Sudhir ; Kathuria, Sakshi ; Alon, Ilan |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 4, p. 284-302
|
| Subject: | cultural conflicts | Ethnological schadenfreude | online brand communities | Schwartz value theory | value-behavior relations | Social Web | Social web | Markenführung | Brand management | Virtuelles Team | Virtual team | Werttheorie | Theory of value | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2023.2178354 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014390264