The dark side of channel loyalty programmes : managing tier demotion and deceitful behaviours
David Cox
| Year of publication: |
2022
|
|---|---|
| Authors: | Cox, David |
| Subject: | Channel management | Channel marketing | Co-creation | Collaboration | Knowledge exchange | Loyalty programmes | Managerial implications | Stakeholder engagement | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Stakeholder | Wissenstransfer | Knowledge transfer | Kundenintegration | Customer integration | Kundenbindungsprogramm | Loyalty program |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2022-0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457370