The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Sachin Kumar Raut, Sudhir Rana, Sakshi Kathuria and Ilan Alon
| Year of publication: |
2023
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|---|---|
| Authors: | Raut, Sachin Kumar ; Rana, Sudhir ; Kathuria, Sakshi ; Alon, Ilan |
| Subject: | cultural conflicts | Ethnological schadenfreude | online brand communities | Schwartz value theory | value-behavior relations | Social Web | Social web | Markenführung | Brand management | Virtuelles Team | Virtual team | Werttheorie | Theory of value | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2023.2178354 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014390264