The dark side of multiunit discounts : multiunit discounts reduce rest of basket revenue
Siddharth Bhatt, Dinesh R. Pai, Devon DelVecchio
| Year of publication: |
2023
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|---|---|
| Authors: | Bhatt, Siddharth ; Pai, Dinesh Ramdas ; DelVecchio, Devon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-11
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| Subject: | Multiunit discounts | Price framing | Promotions | Mental accounting | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Rabatt | Rebate | Diskontierung | Discounting | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103275 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253467