The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Todd Morgan; Sergey Anokhin; Andrey Kretinin; Johan Frishammar
| Year of publication: |
2015
|
|---|---|
| Authors: | Morgan, Todd ; Anokhin, Sergey ; Kretinin, Andrey ; Frishammar, Johan |
| Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 33.2015, 7, p. 731-751
|
| Subject: | entrepreneurial orientation | innovativeness | market orientation | new product development | strategic orientation | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | KMU | SME | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384182