The Debate Rages On - Do causal models really measure causation? Larry Gibson vs. Frank Butler, Round 2
| Year of publication: |
2010
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|---|---|
| Authors: | Fischl, Andrea F. Rodgers ; Herman, William H. ; Sereika, Susan M. ; Hannan, Margaret ; Becker, Dorothy ; Mansfield, M. Joan ; Freytag, Linda L. ; Milaszewski, Kerry ; Botscheller, Amanda N. ; Charron-Prochownik, Denise |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 22.2010, 1, p. 14-20
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