The decision optimization of product development by considering the customer demand saturation
Year of publication: |
2015
|
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Authors: | Xing, Qing-song ; Pan, Cheng ; Liang, Xue-dong |
Published in: |
Journal of industrial engineering and management : JIEM. - Terrassa : Universitat Politècnica de Catalunya (UPC), ISSN 2013-0953, ZDB-ID 2495074-9. - Vol. 8.2015, 3, p. 804-822
|
Subject: | customer demand | development cost | development time | customer demand saturation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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