The Decision Process Models of Antarctic Travel Innovators

A unique travel innovation provided the opportunity to study the decision processes of innovators by means of self-administered questionnaires. The major findings were that a variety of models were necessary to describe these decision processes, and that the majority of respondents did not conform to the learning hierarchy model prevalent in the literature.

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Year of publication:	1978
Authors:	Dowling, Grahame R. ; Midgley, David F.
Published in:	Australian Journal of Management. - Australian School of Business. - Vol. 3.1978, 2, p. 147-161
Publisher:	Australian School of Business
Subject:	DECISION \| INNOVATORS \| MODELS \| PROCESS

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010769520