The demand effects of joint product advertising in online videos
Anuj Kumar; Yinliang (Ricky) Tan
| Year of publication: |
2015
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|---|---|
| Authors: | Kumar, Anuj ; Tan, Yinliang |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 8, p. 1921-1937
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| Subject: | electronic commerce | product advertising | online product networks | virtual product experience | complementary products | demand spillovers | randomized field experiment | value of IT | average treatment effect | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Nachfrage | Demand | Werbung | Advertising | Social Web | Social web | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011338803