The demand for concerts of classical music - Decision support for the scenario-planning of orchestras by means of ROA-analysis
Year of publication: |
1996
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Authors: | Praag, Bernhard M.S.van ; Slootman, Karel ; Stam, Piet ; Ophem, Hans van ; Wijnbergen, Willem ; Praag, C.Mirjam van |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 24.1996, 1, p. 27-35
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