The design and targeting of compliance promotions
Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao
| Year of publication: |
2023
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|---|---|
| Authors: | Daljord, Øystein ; Mela, Carl F. ; Roos, Jason M. T. ; Sprigg, Jim ; Yao, Song |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 5, p. 866-891
|
| Subject: | compliance promotions | field experiments | IV estimation | marginal treatment effects | two-sided noncompliance |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014393382