The Design Imperative : The Art and Science of Design Management

by Steven Chen

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes

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Year of publication:	2019
Authors:	Chen, Steven
Publisher:	Cham : Palgrave Macmillan
Subject:	Designer \| Designers \| Produktgestaltung \| Product design \| Produktlebenszyklus \| Product life cycle \| Kreativität \| Creativity \| Unternehmenskultur \| Corporate culture \| Design Thinking
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (IX, 233 p. 6 illus, online resource)
Series:	SpringerLink / Bücher Springer eBook Collection / Business and Management
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-319-78568-4 ; 978-3-319-78567-7
Other identifiers:	10.1007/978-3-319-78568-4 [DOI]
Classification:	Industriedesign ; Marketing ; Fertigung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012397627