The determinants of demand in football matches during the 2007 Brazilian Championship

In view of the structural changes experienced by Brazilian football as a whole, which is becoming better regulated and more transparently managed, it is necessary to examine the factors that now determine the attendance at football matches. This paper aims to examine the demand for tickets in the 2007 Brazilian Championship games, the main competition in that sport in the country, based on the methodology created by Souza and Angelo (2004), which conducted a study for the championship of 2002. The present study, using the Ordinary Least Squares method, showed that in 2007 the demand for football was price-inelastic, but no inference can be made with respect to income. Moreover, in general, the determinants were found to be steady.