The determinants of seller-buyer interactions during new product development in technology-based industrial markets
Year of publication: |
2011
|
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Authors: | Athaide, Gerard A. ; Zhang, Jason Q. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, S1, p. 146-158
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Subject: | KMU | SME | Produktentwicklung | New product development | Industriegüter | Industrial goods | Open Innovation | Open innovation |
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