The determinants of the adoption intention of eco-friendly functional food in different market segments
Ingrid Moons, Camilla Barbarossa, Patrick De Pelsmacker
| Year of publication: |
2018
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| Authors: | Moons, Ingrid ; Barbarossa, Camilla ; Pelsmacker, Patrick de |
| Published in: |
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics. - Amsterdam [u.a.] : Elsevier, ISSN 0921-8009, ZDB-ID 1002942-4. - Vol. 151.2018, p. 151-161
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| Subject: | Early Adoption Target Markets | Eco-Friendly Functional Food | Motivational Drivers and Barriers of Adoption | Spirulina-Enhanced Food | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | Marktsegmentierung | Market segmentation | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Zielgruppe | Target group | Marketingmanagement | Marketing management | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ecolecon.2018.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011991646